Robin Thicke. A real woman of the people. One of the first celeb gestures that made me go wow was James McEvoy donating 267,000 to the NHS crowdfunding campaign, says Firgas. Awards show ratings, from the Grammys to the Golden Globes, have taken a nosedive this year, for obvious and understandable reasons: It's hard to gin up much enthusiasm for glitz and glamour after a year when everyone has been stuck inside, the offerings have been slim and strange, and the usual glitz and glamour hardly shine through when most of the attendees are attending from their living rooms, via video conference, audio headaches included. Who wants another is-this-thing-muted? Then there's the fact that the Oscars ate nothing more than an event where rich people rub elbows with other rich people. Other tone deaf moves from some of the biggest names in showbiz followed. It's not entertainment for me to see a rich person walk by wearing something impractical. Get the news that matters most delivered directly to your inbox. Millions are tuning in. Among the many disruptions brought by COVID, our relationship to fame, Hollywood and celebrities has also shifted. Then there is the billionaire David Geffen, who deleted Instagram after the incensed reaction to him posting pictures of his $590m (480m) superyacht, on which he is self-isolating, with the caption hope everyone is staying safe. Case in point, this year's Oscars. Eerily prescient 2020 plague novels The power of reality TV in a pandemic age The best films of 2020 so far. But what about good old fashioned fun? I treat the oscars the same way that I treat the awards announced after the NFL season. When celebrities stay at home, the gossip-mill begins to stutter. These people are so out of touch with reality its insane. 2022 Blaze Media LLC. Too many Oscar nominees and winners are not only obviously not the year's best picture, they are obviously not the year's third-best picture, or even its seventeenth. I n a 2019 survey by Hill-HarrisX, 65% of respondents said that political endorsements from Hollywood celebrities have no bearing on their voting decisions. Nobody likes being lectured by someone looking down on them. Hey everyone, said our down-to-earth pal Jenny from the Block. Arnold Schwarzenegger posting videos from his hot tub, puffing on a cigar or from his kitchen with his mini-ponies. . Aug 21, 2021. Real estate awards are about as interesting. "Nobody cares about pampered celebrities anymore." They're not alone. I don't mean to say that the awards and nominations never went to quality films, but frequently they went to awful or, worse, forgettable material. Create an account to follow your favorite communities and start taking part in conversations. I have to act as my own best friend. I remember watching with my grandma and mom and a couple aunts and cousins. Consumers find creators to be incredibly persuasive and trustworthy, says Mary-Keane. Often we are the first port of call for our listeners to check in to express their emotions and tell their stories, says Daisy Maskell, KISS Breakfast Show host. 3.3.2023 5:30 PM, Joe Lancaster Like Victoria Beckham, worth an estimated 360 million, reportedly attempting to furlough her own staff before reversing the decision amid heavy criticism. Obviously, the pandemic is a factor. Of all the explanations for why the Oscars has failed to capture the public imagination in recent decades, this is the one that has received the most attention. But no, the vapid messages of hope from celebs keep coming as do the disgusted responses from the public. The screen split in two, and this new speaker began talking about the Oprah conspiracy. This phrase sent me to Google, where I found that Oprah had just denied a preposterous rumor that shed been arrested. Some of the greatest actors of all time have ended up turning into Hollywood has beens. Reality stars who havent got a USP or anything to offer other than protein powder and teeth whitener are going to have their 15 minutes of fame down to 0, Susannah concludes. I think I just cringed to death. With celebrities no longer bound to a cycle of meet-and-greets, book signings and orchestrated TV appearances, its those who have offered up real wit, charm and skill that the public have taken to heart: Dolly Parton reading bedtime stories, Richard E Grant reviving Withnail & I quotes or British comedy star Daisy May Coopers rollercoaster of an Instagram love story with a mysterious sea captain. A post shared by Daisy Maskell (@daisylmaskell) on Feb 19, 2020 at 11:53am PST, We laughed together, cried together, wallowed and motivated each other, she says. I think there will definitely be a growth of interest to celebrities with strong family ties and also to those who do selfless work in the community, she says. The technological connection was so bad, with feedback creating a doom loop of echoes, that it was hard to fully comprehend their discussion. Nathan Apodaca, the Idaho potato warehouse worker longboarding and lip-syncing to Fleetwood Macs Dreams, while sipping an Ocean Spray, giving us all a lift. This is true, however, i also think people are just sick of the celebrity machine rubbing their opulence in their faces. Assuming the correct empathic tone is struck, influencers in particular are arguably more essential now than ever. Hollywood is dying, and we just dont care to revive it. Candace Owens 5-Minute Videos Mar 04, 2018. Save the environment yall! A word of advice: if youre a celeb or influencer flogging an unnecessary product, or just posting selfies right now like nothings changed, it might be the right time to have a little rethink. The Tuxedo, The Spy Next Door, The Karate Kid, and The Medallion are some of his greatest Hollywood works. Even still, it will be a strange affair. But what studio or firm bribes and brown noses the academy being the criteria for winning an award is of 0 interest to me. Everyone fumbles with the phone camera. That was a pretense it could keep up when Hollywood was at least trying, on a regular basis, to make movies that had something like universal appeal, and weren't about superheroesfilms, for example, like James Cameron's second-worst movie and the third-best, The third act complicator here is not so much politics, per se, but, . He was most recently spotted flexing in his apartment buildings elevator, admiring himself in its mirror, oblivious to the smirks of three neighbors riding with him. It was tone-deaf in more ways than one. Far from being a great equaliser, coronavirus has made inequality impossible to ignore. Nevertheless, given celebrities have always benefited from the idea that despite their megastar wattage, theyre just like the rest of us, the pandemic provided a perfect opportunity for them to prove just how authentic they were. We adulate celebrities so much, it's no wonder they're under the impression that we care about their political opinions. And then they have the nerve to parade around with designer outfits and million dollar jewelry so they can pat each other on the back for being so incredible, all while winners get 3 minutes in front of the microphone to berate the general public about social agendas that even they dont follow. The rich and famous are desperate to prove we are all in this together in fact, the outbreak has highlighted just how false that is. . Back then, the only form of media you had outside of radios, books and newspapers was tv. Zoom call in his life? But it has become uncomfortably clear how little we value our hardest workers the healthcare professionals, supermarket staff, bus drivers and delivery drivers who are keeping the world running while the rich run to their second homes. Lockdown has been a tumultuous period for celebrity culture, and while some celebs have tested the general publics last nerve with ill-conceived messages of goodwill, others have formed closer bonds with their fans than ever before. Awards for categories no one cares about. Unfortunately for the Pulp Fiction star, a clear beginning of his descent occurred when he introduced Idina . Make sure you see our stories daily directly to your inbox. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. The limelight of stardom might have been dimmed this year but it is likely only a temporary flicker: celebrity culture is here to stay. Even still, the numbers are dismal. Madonna, for reasons only she knows, decided to preach to us from a bathtub full of rose petals. Will Covid-19 spell the end of celebrity as we know it? Add to this the fact that the awards increasingly go to movies few have seen (orand I must repeat myself. Were all in this together, the rich and famous keep telling us. Of course there are some things that are just objectively good fun: Stanley Tucci making a Negroni or Patti LuPone giving an energetic tour of her basement. It's the night when America celebrates the movies. Big problems. As the world went into lockdown, movie theaters and music venues closed and blockbuster releases were put on pause. Instead we had plenty of time to follow celebrities and their bad behaviour down internet rabbit holes. A big social media star can be better known than someone all over the movies. The whole idea was that it knew what was best for everyone. As I always say, everything you say and do is PR.. Jennifer please pic.twitter.com/6QasOWCDJD, Such was the public recoil that even The New York Times weighed in. Consumers find creators to be incredibly persuasive and trustworthy,. Without the usual showbiz schedule, paparazzi pin their hopes on seeing famous people popping to the supermarket to buy loo roll and pasta, invariably with their face mostly obscured by a mask. Most of these people are not vocal talents; most of them very much enjoy that we live in a world of possessions. A handpicked selection of stories from BBC Future, Culture, Worklife and Travel, delivered to your inbox every Friday. Celebrity culture and capitalism are inextricably entwined. Faring slightly better on the social media front is Ivanka Trump, who has not yet sequestered herself on a superyacht. 2023 Blaze Media LLC. | The third act complicator here is not so much politics, per se, but relevance. Political speeches that turn off viewers are merely an outgrowth of the underlying malady: the Academy Awards have become irrelevant. What this year's dismal awareness numbers suggest, then, is not only that Hollywood failed in an unusual year to market and P.R.-blitz viewers into some vague sense of what was up for the big awards, but that Hollywood has failed for years and years to supply enough value that potential viewers might seek out those films themselves. Most surprising, 24% said that . The truth is, we don't. In this video, Candace Owens, Director of Urban Development for Turning Point USA, lets unaware celebs in on the reality: no one cares what they think. But once he got to the choice Coldplay cutsincluding a tingly rendition of their best track, Troublea slight magic coalesced. Yet this year, almost no one is paying attention. which won best picture in 2006, is no one's idea of a classic, unless you mean the 1996 David Cronenberg sex-and-auto-wrecks film that wasn't nominated. Agreed and to go with that i think now more than ever in the history of our world between the phenomena that is social media, coronavirus, protests and social injustice, mass shootings, acts of terrorism and the constant impending doom of climate change people have been completely desensitized and honestly dont have time for it either or really care like they used too. by TAKUMI found that over a quarter of consumers in the UK and US trust social media influencers more than high profile public figures, and that includes celebrities. It's the night when America celebrates the movies. That's not the case anymore. They also had a gym open up just for them before going on Facebook to scold the rest of us. But this is the biggest event on the Hollywood awards calendar, the biggest night of the year for Tinseltown. Cuba Gooding, Jr. in Jerry Maguire. For more information about our use of cookies, our collection, use, and disclosure of personal information generally, and any rights you may have to access, delete, or opt out of the sale of your personal information, please view our Privacy Policy. One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show ratings analysis indicated that 'vast swaths' of people turned off their televisions when celebrities started to opine on politics.". To succeed, they must demonstrate some value, which means connecting with people who have a choice to tune out, to watch something else, to stream Disney+ or TikTok or chat on Clubhouse or Discord or record themselves. Getty Images. But the instant backlash the Wonder Woman star received over the viral video showed just how much our relationship with celebrity culture had already shifted in a world with lots on its mind. They rely on the lie of meritocracy: work hard and you can achieve whatever you want. Posting a photo of her newest Christmas ornament, memorializing Our first pandemic 2020.. (I myself have somehow seen all eight of them.) For another, it's not even clear that anyone has heard of them. But often what they are finding is no more remarkable than whatever is happening in the viewers own living room. But will the quality of these films matter if no one tunes into this year's ceremony, which airs Sunday night? Still it was cute when Cyrus joked that she and Lovato connected as kids because they were both, secretly, gay as fuck: an unforced, funny, and humanizing moment. With considerably less to worry about, they might have been even more bored than the majority. | Howard Rubenstein: An honorable flack who did PR with grac Canadian teacher with size-Z prosthetic breasts placed on paid leave, Buster Murdaugh got 'very drunk' with dad 2 months after mom, brother murdered: source, I'm a professional cleaner ditch these 4 household products immediately, Chechen warlord and Putin ally falls seriously illfeared poisoned: report, Tom Sandoval speaks out on Raquel Leviss affair: I deserve your anger, Shoeless Ariana Madix awkwardly tries to avoid cheating Tom Sandoval, Prince Harry was scared to lose Meghan Markle after fight that led to therapy, Memphis Grizzlies star Ja Morant allegedly flashes gun at a strip club, Ariana Madix, Tom Sandoval have awkward moment amid cheating scandal. Whatever the reason, these once-great actors have become box office kryptonite. This story has been shared 122,265 times. There is a real possibility that this year's show will be a historic bomb. As a result, there wasn't much marketing, either. Yet, as the deadly consequences of the coronavirus pandemic ripple worldwide, its unsurprising to see paranoia set in. Whatever else you think of those moviesJames Cameron's second-worst film and the third-best Lord of the Rings movie, respectivelythey were huge, huge hits.