Does not require coding or algorithm development. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. MKTG4508. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Explores the relationships between communication, social identity, and social inclusion. Contact. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Consumer Behavior. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Examines business issues associated with the entertainment industry. | MKTG6210. Analyzes case studies and teaches how to improve the quality of communication in an organization. (4 Hours). (4 Hours). Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. MKTG4220. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Boston, MA 02115 Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . COMM2535. (1-4 Hours), COMM4994. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. (4 Hours). Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Crisis Communication and Image Management. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. COMM3230. (4 Hours). New Product Development. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. COMM2555 and GAME 2555 are cross-listed. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Attribute(s): NUpath Interpreting Culture, COMM1225. Production Practicum Abroad. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Public Relations Principles. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Studies the importance of customer insights to business success. (4 Hours). Introduces how organizations use the latest technologies for enhancing consumer engagement. COMM1600. (4 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. (4 Hours). Communication Theory. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Sex, Relationships, and Communication. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. (3 Hours). (4 Hours). Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. (4 Hours). Rhetorical Approaches to Public Memory. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. (4 Hours). COMM1511. TTY 617.373.3768 MKTG4520. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Focuses on developing and executing sales. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. MKTG6280. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. COMM3615. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Bouv Marketing and Communications Web Request. (3 Hours). Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. . Introduction to Marketing. Emphasizes analysis of customer needs and company and competitor capabilities. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Advertising Practices. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Environmental Issues, Communication, and Media. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Covers the fundamentals of single-camera field production and the nonlinear editing process. Interdisciplinary Research in Marketing Science. (4 Hours). Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. What do you think? The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. (4 Hours). Course content depends on instructor. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . COMM2350. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Marketing and Communications Manager. COMM2700. MKTG6320. MKTG4120. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. (4 Hours). (4 Hours). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. (4 Hours). Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Designed to help students become knowledgeable consumers and limited producers of communication research. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. The Assistant Director will develop the strategy in . Dating apps are more specific and numerous than ever.