Exhibitions will often include stalls, breakout rooms, discussion points, presentations and opportunities for networking. The operator has been awarded the M badge, issued to companies that have implemented the quality programme Moderniza for tourism best practice. Rachel Ward, Going Places Tours & Travel Zambia. The Bottom Line. The operator is a member of several associations including the Association of the Indonesia Inbound Tour Operators Association (INTOA) and Pacific Asia Travel Association (PATA). At the beginning of 2021, social events were expected to begin the recovery of the MICE industry, followed by the entertainment events sector. Pre-pandemic, Indias business travel market was highly tipped for growth and it was expected that India would be one of the top five business travel markets by 2022/23. are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events and profession. Are flexible. Considerable market research has been conducted in 2021 to anticipate how the MICE and business travel market might evolve post-pandemic, and most findings are broadly optimistic about the future of the sector. The globalised world in which we live, together with our current ecosystem where huge companies with an international presence emerge can make us think that business tourism is a recent phenomenon. For the remainder of this report, all discussion, insight and advice has been provided on the basis of travel in normal circumstances. MICE Tourism has a series of distinctive characteristics that set it apart from the remaining subsectors of tourism6: The concentration of the convening of meetings, congresses, conventions, fairs and other corporate events held during the rest of the year, reflecting mostly You can then assess where the gaps in the market are and how you can add value to your product to generate more sales. Nattrip is a local tour operator offering a range of travel experiences including MICE travel products of incentive travel, team building and corporate travel. An online magazine that users are encouraged to sign up to and selection of inspirational videos are also available online. You can download WTTCs Tour Operators - Global Protocols for the New Normal for more details about the protocols for the MICE segment and decide whether to apply for the Safe Travels Stamp Application. Offering easy-to-use tools and a 24h support team, InEvent empowers businesses to build strong customer relationships through memorable virtual and hybrid experiences. OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress they'll attend. For the Event Planner, DMC, PCO, or Live Marketing Agency, the customer is a corporation or association in the pursue of having a successful event organized. Arminas Travel is a destination management company in Mexico that offers a range of services for the MICE market including ground services and tours, gala dinners and theme parties, and team building experiences. MICE travelers also usually spend 17.5% more than leisure tourists. Meeting is a gathering of two or more . The website is translated into Chinese and English. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. Neighbouring countries tend to be under similar restrictions, such as Bangladesh, countries in southern Africa, and other South American countries. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. Corporate partners and customers are prominently listed, which is a good idea to foster trust among new customers. This includes: The variety of stakeholders involved in MICE tourism indicates the potentially wide ranging economic impacts of MICE tourism. Six criteria, including MICE tourism, MICE green event, MICE sustainability, MICE green practices, sustainable event, and the characteristic green event addressed in the papers, were used to evaluate the published papers using a systematic content analysis review method. Video conferencing platforms like Microsoft Teams and Zoom were widely used to conduct meetings. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. MICE tourism can be beneficial to a destinations economy. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. It means that, in addition to notoriety for the market itself, the company also stands out before the competition and gains credibility with potential customers. If we focus on cities, we see how Spain has two cities in the top 10 of the best destinations for business tourism, Barcelona occupying second place, and Madrid sixth. Its portfolio includes luxury resorts, destinations throughout Indonesia and a range of suppliers and partners. If changes are required or issues or problems arise, meet that challenge with a can do attitude to meet their needs. It also offers bespoke tours to leisure travellers. Conclusion. Mexico is an emerging market in the business travel sector. It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! s/n,Partida del Moralet, 03502 Benidorm, Alicante, Espaa, Phone : +34 96 500 43 00Email : comercial@grandluxorhotel.com, This site is protected by reCAPTCHA and the Google, Meetings with partners, clients or workers, Attending corporate events related with the workers activity (congresses, seminars, fairs, showrooms). Based in Jakarta in Java, Panorama Destination is a destination management company that provides logistical support for the MICE industry. Research has shown that health and safety while on a business trip is more than twice as important for business travellers than meeting their corporate goal. In recent years, industry experts Meetings Alliance and the Mexico Meetings Industry Council formed an alliance, representing 12 associations and organisations to promote the segment and implement subject matter and language standards to appeal to an international market. Reprinted by permission. You must keep abreast of current restrictions and how they are changing. It encompasses four niche areas, which are: Meetings Incentive travel Coferences Exhibitions As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! This will give you plenty of time to prepare for the safe return of European MICE travellers. That pretty much sums up how professionals in the field are in love with what they do. Phone. Examples include: The main OTAs that serve the MICE market are Expedia and Booking.com for booking flights, hotels and car hire. It is worth mentioning that the projects that are well positioned, are more likely to approach and retain customers, as they are well regarded by the public. Trust between professionals, suppliers, clients and participants is more important than ever, with a focus on duty of care requirements. MICE travelers are often keen to try a stay-cation. Collaborate with service providers including accommodation, conference organisers, venues and corporate travel management companies to ensure your packages are included in information or offers they provide to business travellers. MICE tourism includes travel to meetings (M), incentives (I), conferences (C), and exhibitions (E), of which the conference market is the most lucrative. Organizing a MICE event will bring advantages to your company and its workers. As a business you can play a role in the facilitation of the event itself, or . This growth has been particularly prominent in Asia, where tourism in countries such as China and India have increased significantly. The operator attends a range of tourism industry events in both China and the UK, including WTM London and the World Travel Fair in Shanghai. Take time to really find out what their needs are so you can effectively tailor your services to them. The researched issue concerns building of an attractive image of the MICE tourism destinations. Examples include. Figure 3: Changing Face of Business Travel Accommodation. Before the pandemic, rapid growth of the MICE segment was forecast to reach US$31 billion by 2026. Since 1841, with the displacement of 540 people to the annual congress of the Antialcoholic Association, MICE tourism has not stopped growing and still has great potential for development. MICE comprises four event subfields. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink. There are numerous specialist operators on the European market. In addition, almost 60% of companies encourage their employees to extend their business trips on account of the added benefits that a satisfied employee can bring to the productivity of the business. Large events including the major tourism fairs at ITB Berlin and WTM London were hosted virtually in 2020 and 2021, and many other international, regional and local conferences were also moved online. What are the requirements for tourism services in the European market? Although we are primarily leisure ground handlers in Zambia, we also focus on international, regional and national corporate incentive groups. The EU Digital COVID Certificate issued to vaccinated people would restore confidence and the ability to travel freely. In conclusion, MICE business model thrive by keeping up to date with corporate and entrepreneur tendencies. It involves not only the planning of large or smaller scale business events/fairs/exhibitions by venues and specialist conference organisers, but also the planning of trips for business professionals for meetings or a series of meetings, often by specialist travel management companies. Lack of motivation is one of the problems that most affects companies in Brazil. So that can also be considered an Incentive Travel or a Meeting, as these participants are after a specific objective. Also, it provides great . Besides, one needs to go out there and explore. Conference organisers, accommodation providers and corporate travel management companies are keen to offer businesses added value to their customers through the provision of leisure opportunities. Another example of frequent MICE traveler is the solo expert that is going to prospect clients for their consultation services. Incentive travel refers to travel that intends to motivate or reward company stakeholders. And whether youre planning to break in the industry or are a experienced professional, there are also great resources on professional trade organizations and associations websites, such as IAPCO International Association of Professional Congress Organizers. [citation needed]. Both specialist operators and OTAs offer good opportunities. Business tourists activate the economy of the cities they visit by spending an average of 206 euros per day. [citation needed], Most components of MICE are well understood from their names, perhaps with the exception of incentives. In some cases, recruiting in-house can prove difficult if all competencies are to be met, hence the rise in Destination Management Companies (DMC) that have started to spring up worldwide. Companies around the world turned to technology to continue doing business, which saved time and money on business travel. Offsite events tend to increase the motivation of workers thanks to breaking with the work routine, they help to strengthen interpersonal relationships both internally and between workers and clients, and encourage the exchange of ideas and projects. Exhibitions and B2B fairs to network, find new business suppliers/providers. Their psychological psyche makes MICE industry a perfect place to continue to grow personally and professionally, she continues. Magi Holidays offers services to plan, book and facilitate conferences, seminars and other business events for the MICE market. China is the worlds leading destination for business and MICE travel; the business travel sector was estimated to reach US$420 billion in 2019. Pre-pandemic, the MICE industry hosted more than 266,000 annual events and 29 million participants, generating revenue of US$24.97 billion. Copyright (c) 2021 McKinsey & Company. The State Statistical Office of North Rhine-Westphalia, IT.NRW, registered 3.2 million arrivals and 5.6 million overnight stays in Cologne . Still, they have slight differences among themselves. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. The MICE Industry can be broken down into four big groups. Source: Exhibit from For corporate travel, a long recovery ahead, August 2020, McKinsey & Company,www.mckinsey.com. Growing evidence has indicated that overweight/obesity can change the bone marrow microenvironment, which affects some properties of BMSCs. The operator also founded MICE Indiaa, an award-winning specialist digital MICE magazine that offers a range of executive MICE development training and management programmes for the sector, as well as publishing expertise and insights. MICE tourism can also help to contribute to community building, urban renewal, and growth of the national identity (Getz,2008). A full recovery to pre-pandemic levels is expected by 2025 and the value of the sector is projected to reach US$1,439.3 billion in the same year. We care about making events a sustainable experience and always keeping ourselves updated to encourage innovation. rights Team-building events are common in the corporate sector, and industry events, tourism for example, are often high-profile and costly to implement. Firstly, buyers of MICE travelers usually are professional associations or corporations. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions. info@dextailstands.com, This website uses cookies to analize the visits and to give you the best experience. Your main competition is other providers selling similar products. The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. Its website features FAQs for corporate planners and brochure downloads for MICE and Team Building (both in Spanish only). [1] Other industry educators[who?] Types of meetings include (but are not limited to): Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings, which was accelerated by the COVID pandemic and subsequent and rapid move to digital means around the world. Association, 2009). Bleisure experiences may be included and costed within a whole business travel package for the delegate(s). But who are these traveler and what they look for? Become an EHL Insights contributor, EHL GroupRoute de Cojonnex 18 1000 Lausanne 25 Switzerland. Nowadays, the MICE sector is in full swing. Read this article by Airdna, the business research department of Airbnb, about how. Its a compromise of keeping up with the latest trends and not staying left behind. (Meetings, incentives, conferences & exhibitions). Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Travel with the aim of establishing commercial relationships, negotiations with suppliers or capturing investment opportunities. Many countries. By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. Explore vacation and types of tourism and learn about the . After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand. For-profit companies organise a wide range of events, incentives and meetings, and often have reasonable budgets with a higher per head cost. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.