kpop fans demographics kpop fans demographics

First thing first, well see the demography of the surveys respondents. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. The K-Pop wave has been well documented in the United States. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Please create an employee account to be able to mark statistics as favorites. It isn't just BTS fans who are this passionate. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. You need at least a Starter Account to use this feature. K-pop acts take up the three top spots on Billboard's Social 50 Chart. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Profit from the additional features of your individual account. In addition, regardless of the fans demographic such as religion . 10.14.20. Can ifans use melon? The Western Hemisphere: K-Pop Consumption and Engagement. They run fan sites, create self-designed band merchandise and produce. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. We believe this is somethingthat should be reflected on the charts.". Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. So, whats the most favorite K-pop group based on this survey? You can only download this statistic as a Premium user. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? statistic alerts) please log in with your personal account. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Fans waited in line for days to see . Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Culture Queen. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Please create an employee account to be able to mark statistics as favorites. Contrarily for males, the money that they spend is around $50 to $100. From new album releases to concert coverage and beyond, we've got you covered. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. As a Premium user you get access to background information and details about the release of this statistic. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. You need at least a Starter Account to use this feature. For a better experience, please enable JavaScript in your browser before proceeding. As the K-pop fandom's political organization becomes even more mainstream,. Top North and South American Cities for K-Pop. This is a short 5-question survey about the demographics of members of the K- Pop fandom. ?Click to watch my newest video!https://www.youtube.com/. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. However, Africa is completely ignored in the discussion. You can also find the Tableau Public visualization dashboard Ive created to support this article. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Spanish tracks and collaborated with local artists. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . The main kpop fans are teenagers and young adults who are aged 16- 20 year old. In, Korean Foundation for International Cultural Exchange. There are 240 respondents in this survey with 140 of them come from the US. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Check out our five best free-to-play Kpop games made especially for KPop fans. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. However, EXO was shown to have the highest percentage of males (9.3%). They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. BTS's Jin updates his Instagram for the first time in 2023! Finally, heres come the end of this writing. Without any further ado, please enjoy this article. Korean Foundation for International Cultural Exchange. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Througha proactive, data-driven approach to growing their audience. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. So how do they do it? Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Korean Foundation for International Cultural Exchange. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Show publisher information However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. rollingstoneindia.com/art-korean-music-videos/. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. As for gender, female respondents dominate the survey results with a total of 94.58%. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. In the K-Pop industry, merch is as important as the music itself. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. A paid subscription is required for full access. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. [Price List], 5 Steps For Sending The Perfect Demo Submission. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Following them, there are 35% of the respondents believe K-pop is time-consuming. account. Here, Im using Python as the programming language. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Dec 28, 2020. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . allkpop is a registered trademark of 6Theory Media, LLC. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). name in many more countries and that they will gradually continue rising even higher," CJ wrote. This is unsurprising given its large multi-cultural population. 7) when looking at Instagram Followers. Change Consent | Kpopmap 2022. This game allows players to create or direct their own stories through the members of the BTS. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Most fans really are early teens or in the 20s range. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Success! The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Statista. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. K-Pop itself has been crafted with the goal of accessibility in mind. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Access to this and all other statistics on 80,000 topics from, Show sources information K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. For years, Beliebers stood above all other fan armies on social media. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. If you are an admin, please authenticate by logging in again. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Show publisher information Engagement performance compares an artist's performance to other artists who have the same reach. 7) when looking at Instagram Followers. The reason is that fangirls are loyal, passionate and more willing to pay. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Profit from the additional features of your individual account. As a Premium user you get access to the detailed source references and background information about this statistic. We at Brandwatch love data, K-pop, and we definitely love BTS. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Create an account on our community. Learn more about how Statista can support your business. There's an entire Twitter account -- BTS on Billboard! Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Dancer at Heart. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management.